Entry 4 – Improvement Plan 18/10/2011

I need to improve upon how I have applied Audience Classification Theory in my written reports. Although I feel confident in my knowledge of how Media Producers Define and Target an Audience, I haven’t applied this knowledge effectively. I intend to rewrite both my reports for Unit 6 and show that I have a thorough understanding of Audience Classification and Audience Reception of Media. I will reference appropriate examples such as the Hypodermic Needle and Uses and Gratification Models to explain how audiences are interpreted by large media producers, and then subsequently how these models help them to target audiences. Clearly more applied knowledge is needed in my written work for my grades to improve, hopefully I will be able to achieve this.